Purpose

Vianne’s Purpose

 

When Julia Vianne Vacala founded Vianne Clothing, she set out to solve a problem deeply embedded in the fashion industry—how to make sustainability impactful, stylish, and accessible to college students. As a Gen Z entrepreneur, Julia noticed that while sustainability in fashion was growing, it often failed to resonate with younger generations in ways that aligned with their values and style. Vianne Clothing was born to bridge this gap, offering consciously-made clothing that empowers individuals to express themselves while making a difference for the planet.

 

At Vianne, we believe that fashion has the power to inspire change, and we’re not just a brand—we’re a movement. Through upcycled fabrics, including army surplus materials and secondhand thrifted textiles, we ensure that each piece we create contributes to reducing textile waste and lowering CO2 emissions. By employing college students to ethically produce these pieces in dorm rooms, we’re not only creating sustainable clothing but also fostering a sense of purpose and community among our team.

 

Part of the Problem

The fashion industry is one of the largest contributors to pollution globally, with over 92 million tons of waste generated annually. College students, as one of the largest consumer demographics, often turn to fast fashion, which perpetuates this cycle of overproduction and waste. At Vianne, we recognize that we’re part of a system we’re striving to change—but we believe that by creating consciously-made, thoughtfully-designed pieces, we can provide better solutions and inspire a shift in the way people approach fashion.

 

Part of the Solution

Vianne’s approach is centered on sustainability, style, and community. Our iconic college zip-ups are crafted from surplus fabrics and upcycled materials, ensuring that every product saves textiles from landfills while reducing our environmental impact. Beyond creating sustainable pieces, we collaborate with sororities and student organizations to host content days and events that combine fashion, community building, and sustainability. These events allow students to earn charity hours, participate in sisterhood content days, and donate unwanted clothing to local women’s shelters, ensuring nothing goes to waste.

 

Beyond the Product

Our mission extends beyond producing sustainable clothing. Vianne works to build a community of purpose-driven college students who care about the planet and want to inspire change. Through our ambassador programs, sorority collaborations, and focus on education, we aim to create a movement that prioritizes meaningful action and shared values.

 

By choosing Vianne, our customers become part of a movement that redefines fashion. Together, we’re proving that style and sustainability can go hand-in-hand to create a more connected and conscious future.