Vianne's Purpose
When Julia Vianne Vacala founded Vianne Clothing, she wasn’t just launching a brand, she was addressing a deep disconnect in the fashion industry.
As a Gen Z entrepreneur, she sees how sustainable fashion is not built for students. It’s expensive. It’s bland. It doesn’t match the energy, creativity, or culture of Gen Z. At the same time, fast fashion is cheap, everywhere, and constantly evolving with trends and college students are surrounded by it. Not because they don’t care about sustainability, but because it’s the only thing that feels accessible, relevant, and stylish.
Then there’s college merch. What’s supposed to represent identity and pride feels outdated, generic, and disconnected from real campus culture. It doesn’t reflect the students actually wearing it their values, their style, or the moment they’re living in. Vianne exists to close all of these gaps at once.
Part of the Problem
Gen Z is spending more than ever, but collegewear hasn’t evolved with the generation that wears it.
Without community, visibility, and peer influence, sustainable brands struggle to stay relevant in Gen Z’s daily life, making it hard to turn values into actual purchases.
Part of the Solution
1. Licensed, Ethical Collegewear
We make licensed college apparel that reflects today’s students, produced from upcycled and thrifted materials, manufactured ethically through our partnership with Goodwill South Florida, and designed to minimize waste from start to finish.
2. A Student-Led Movement Powered by Our Ambassador Program
Our ambassador network is the core of our growth. Students don’t just promote the brand, they are the brand. From content and designs to campus events and collabs, they bring Vianne to life in real time and real places.
3. Collections Designed by college students, for college students
Our drops are shaped directly by student input, reflecting real trends, real identities, and real campus culture. These are pieces students actually want to wear, not just what’s handed to them by outdated merch programs.
Beyond the Product
Vianne is powered by people, college students, creatives, and young changemakers across the country. Through our 100% women-led team and fast-growing ambassador program, we’re building more than just a fashion brand. We’re building a community of future leaders who care deeply about the planet and are ready to shape what comes next.
By choosing Vianne, you’re joining a movement that proves style, sustainability, and social impact don’t have to be separate, they can exist in every stitch.